New Competition Module is now available!
One of the important parts of your SEO strategy is tracking and monitoring your competitors. Not only can it help you keep an eye on their progress, but it can also help you find new opportunities for your own websites. Today, we’re launching a new tool that can help you do exactly that! With the new Competition module, you can now:
- Track your competitors’ SEO performance and receive daily updates on changes to their Domain Ranking, the number of organic and paid keywords, traffic estimates, and more.
- Identify keyword gaps between your websites. This will allow you to discover new opportunities and can help guide your backlink strategy.
- Find intersections and gaps in your backlink profiles.
- Get a detailed site overview with keywords, backlinks, SEO performance, and more.
Let’s dive into each of these features and see how they work.
Competition Dashboard
The first new thing you’ll notice next time you log in to Telescope is the new competition card on the dashboard and the new competition page. This page is your new dashboard that gives you a quick overview of your competitors’ metrics and allows you to dig further from there.
You can add all your competitors, and Telescope will provide you with fresh data on them that is updated on a daily basis.
Keyword Gap
Using the new Keyword Gap tool, you can estimate how much ahead (or behind) you are in terms of keywords compared to your competitors. Just pick the two domains and see how the keyword rankings compare between them.
There are many use-cases for the kwywords gap tool, for example:
- If you choose one of your websites and one of the competitors, you can quickly find keywords for which your competitor is outranking your sites and use this as a signal to create more content targeting those specific keywords or optimize your existing pages. Since your site is already indexed by this keyword, you have a greater chance of winning some of the traffic back with optimizations.
- If you compare two of your competitors, you can find keywords that are most commonly used in the industry and then either add them to your content plan and start creating new pages or discard them due to high complexity.
Backlinks Intersection
Backlinks are one of the most important ranking factors considered by Google, and your competitors are one of the best sources of backlink inspiration. Using the new “Backlinks Intersection” module, you can view backlinks for each specific domain or find the intersection between two domains.
Give it a try!
Add your first competitor in the dashboard now and give the new module a try! If you have any feedback, feel free to contact us at any time!